News Updates
| Fortune Brands Prepares for Construction Spin-Off Click on the link below for a story from Plastics News detailing the upcoming spin-off of the Home and Security business of Fortune Brands.
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| 2011 Blog Cabin to Feature Simonton Windows One of DIY Network's most popular television shows, Blog Cabin, will feature Simonton windows throughout its 2011 show project home!
Popular DIY Network host Matt Blashaw (who also hosts Money Hunters, Project Xtreme and DeConstruction) will supervise the massive rebuilding effort that starts during the first quarter of 2011. A licensed contractor, Blashaw is a realtor and home builder in Orange County, California, so this exposure to Simonton products may help influence his company's window purchases in the future. What makes Blog Cabin unique is that people worldwide log on to the show's web site to vote on the design features and products that go into the home. While we know Simonton windows will be featured in the Blog Cabin, the voters will decide the style of windows and what Decorum features are used in the rebuilding effort.
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| 2010 Simonton Recap for Media Check out Simonton's "top 10" list below and you'll see why we're celebrating the end of a memorable 2010 ... and the launch of our 65th anniversary year in 2011! ~ Top 10 Achievements for Simonton Windows® in 2010 ~ 2. Illustrating that homeowners are following the recommendations of their contractors, consumers nationwide ranked Simonton highest in satisfying homeowners in the J.D. Power and Associates 2010 Windows and Patio Doors Satisfaction StudySM. 3. To strengthen the opportunity for homeowner savings, Simonton teamed up with H&R Block® to offer up to $150 toward preparation of an individual's 2010 personal income tax return at participating H&R Block locations when they purchase 12 or more Simonton windows from select lines that are guaranteed to qualify for the Federal Energy Tax Credit under the American Recovery and Reinvestment Act. 4. Simonton's successful Energy Tax Credit (ETC) glass promotion won the 2010 Crystal Achievement Award sponsored by Window & Door magazine for the Most Innovative Marketing Program created by a large manufacturer. 5. The expansion of popular custom interior and exterior styling options in Decorum by SimontonTM now include eye-catching, exterior colors in Brick, Chocolate, Bronze, Cream, Driftwood, Pine and Tan. The Decorum product line was also honored as one of the "101 Best Products of 2010" by Professional Builder and Professional Remodeler magazines. 6. To comply with ENERGY STAR® guidelines introduced early in 2010, Simonton established ENERGY STAR zone-specific packages for each product we produce. 7. A new Simonton Service Solutions section of the www.simonton.com website was created to provide 24/7 window and door support for builders, remodelers and window installers. The comprehensive array of detailed how-to information includes technical bulletins and support, videos, downloadable installation instructions, warranty information and product care details. 8. Simonton strengthened its brand awareness among consumers with product placements in popular TV shows such as This Old House, Hometime (on PBS), 10 Grand in Your Hand and Drill Team and by sponsoring home improvement radio shows including The Money Pit and MyFixItUpLife. Concentrated publicity efforts in magazines, newspapers, radio, television and in the social media have reached more than 862 million people this year. 9. SimEx Inc., Simonton's lead supplier of top-quality vinyl window components, celebrated its 10th anniversary in 2010. 10. Simonton continued its successful FOCUS and Installer Preferred programs for contractors, substantially growing a membership that participates in ongoing training, promotional programs and other incentives.
Best wishes for a wonderful end of 2010 and an inspiring 2011! Kathy Ziprik Public Relations Representative Simonton Windows
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| Product Donations for Media Simonton Windows makes donations of our energy-efficient windows and doors to unique media projects. We're eager to speak with members of the media related to product donations that have high visibility and are mutually beneficial. For information and product donation forms, contact Kathy Ziprik at 828-890-8065 or kathy_ziprik@simonton.com. |
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| Decorum Named "Best of 101 New Products for 2010" The editors of Professional Builder and Professional Remodeler magazines have combed through product information from hundreds of companies to select the "101 Best New Products of 2010." No surprise --- Decorum by Simonton is included as a winner in this prestigious competition! "Decorum by Simonton is a terrific example of how a company can provide homeowners with exactly what they want," says Sid Spear, vice president of sales and marketing. "People like the look of wood, but not the inherent problems of wood related to long-term maintenance. The Decorum line allows builders and remodelers to offer homeowners the authentic look of woodgrain interiors without maintenance hassles. These windows are also extremely energy-efficient. That's a win-win situation for everyone." According to Spear, sales of the Decorum line are already higher than anticipated. "This indicates to us that consumers are eager to select aesthetic features to add to the overall interior and exterior beauty of their homes," says Spear. Both Professional Builder and Professional Remodeler magazines featured Decorum in their November issue as part of their "101 Best New Products" story along with promoting the product on their HousingZone.com site.
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